Immediately following WWII, the men returned from war and started families. Between 1946 and 1964, seventy-six million babies were born in the USA, and one billion babies world wide. That was an eighteen-year boom in babies. The main thing to know is that the Baby Boomers are not only the largest group, they also control approximately 65% of all the money in the world.

To help you visualize the Baby Boomers, picture a basketball (the Boomers) moving through a garden hose (the economy).

Here are a few examples of trends created by Baby Boomers: The first item a billion babies needed was baby food; Gerber became a household name by supplying baby food to this large group of new babies. From there, toys (Mattel, Hasbro), music (Rolling Stones), cars (Ford Mustang), fast food (McDonalds), homes (Century 21, Remax), and healthcare are all examples of industries and companies that have been created by the needs and wants of the baby Boomers.

To ensure your business is successful, supply a product or service to the Baby Boomers. They are roughly 45 to 65 years of age. What are they looking for?

Pay close attention to world-renowned economist, multimillionaire entrepreneur, college professor, and bestselling author of «The Next Millionaires» Paul Zane Pilzer as he explains it all...

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